I was commissioned by Ponk Agency to create a 3D advertising print for Accor Hotel. The idea was to create a photorealistic phrase shaped with a red rope. It means in french: “You always get with us the best price”
I was commissioned to create the Christmas iconic visual of the big parisian store BHV.
Christmas is a big event for BHV, because it is the most critical sales period of the year. So the store push always creativity at its highest to promote itself in this intense end of the year.
It was a great challenge (and an honor) to produce a high resolution image that could be printed as well in publications, and on a large canvas on front of the BHV facade, and reusable onto their website and as animated images.
6000 square meters, 10km of seams, 2,5 kilometers of zip, 8 billions of pixels, a world record = a cool event !
An anamorphosis, based on Wikipedia, is “a distorted projection or perspective requiring the viewer to use special devices or occupy a specific vantage point to reconstitute the image”. The illusion in our case is revealed when you’re on a certain angle on stairs.
The event append during the 6th and 7th on July in Lyon, France, on the Place Bellecour (mainplace of the town).